From a marketing point of view, Deus Ex Machina did a good job at packaging the custom bike and surf culture. Its consistent and attractive branding made it accessible to the mass. Did that bring a few douchebags and phonies in the mix, it surely did. It always does with this type of things. I doubt their flagship stores are the destinations of choice for bikers and surfers, nor that I think it was the intention of the company. Which would explain clearly the annoyance of life long riders, that’s understandable. I simply appreciate it for what it has offer; cool looking customs bike, nice art and decent coffee.
The Brooklyn Invitational Custom Motorcycle Show is always a good time, I wish it was a bit bigger, with more bikes and more vendors.
Bootlegging in the motorbike market…. (Maico is a German motorcycle company founded in 1926)
I believe I discovered Dice Magazine in 2006… Something like that. Back then, it was a smaller size. Over the years the size got bigger and the covers got better and better. Their store, TriCo in Los Feliz, Los Angeles housed Dice Magazine, The Great Frog, and not sure who’s the third one?…Eat Dust or Joe King. It doesn’t matter, great shop and Wil Thomas III is a very welcoming dude, passionate… I love that. I copped the Cycle Zombies, Neighborhood and Mark Henning cover.
The Harley-Davidson Museum in Milwaukee display more than 100 years of Harley-Davidson motorcycles history; its design, culture and engineering. The museum was designed by Pentagram and showcase hundreds of motorcycle and thousands artifacts from the iconic American motorcycle company.