From a marketing point of view, Deus Ex Machina did a good job at packaging the custom bike and surf culture. Its consistent and attractive branding made it accessible to the mass. Did that bring a few douchebags and phonies in the mix, it surely did. It always does with this type of things. I doubt their flagship stores are the destinations of choice for bikers and surfers, nor that I think it was the intention of the company. Which would explain clearly the annoyance of life long riders, that’s understandable. I simply appreciate it for what it has offer; cool looking customs bike, nice art and decent coffee.
Sometime milk, always sugar.
location Los Angeles
sound Erik Truffaz
detection Thinkspace Gallery …I forgot the name of the coffee shop, beautiful Barista.
Ichiro Sekiguchi opened Café de L'Ambre in 1948, a time when green tea reigned in Japan. This independent coffee shop sells coffee only, nothing else. The coffee is rich and flavorful, made from coffee beans meticulously hand-roasted by 100-year-old owner Sekiguchi and his staff.