From a marketing point of view, Deus Ex Machina did a good job at packaging the custom bike and surf culture. Its consistent and attractive branding made it accessible to the mass. Did that bring a few douchebags and phonies in the mix, it surely did. It always does with this type of things. I doubt their flagship stores are the destinations of choice for bikers and surfers, nor that I think it was the intention of the company. Which would explain clearly the annoyance of life long riders, that’s understandable. I simply appreciate it for what it has offer; cool looking customs bike, nice art and decent coffee.
location Los Angeles
sound Suicidal Tendencies, Red Hot Chilli Peppers
detection Beach, Hinano, On the Waterfront
Aladdin's grand son chilling in Venice, California. I remember his cousin in Las Vegas. What a nice trick...
The Venice Canal Historic District in Los Angeles was build in 1905 by Abbot Kinney, a developer and art enthusiast. His dream was for "Venice of America" to become a cultural mecca. That’s enthusiasm.