What do you know about CEBO sneakers? The brand name CEBO is the amalgam of the words Czechoslovakia and Bota, which simply means “Czech shoe” (The factory was established in the late 1930`s in Czechoslovakia). I’ve been familiar with the CEBO brand since I was a little kid. Growing up in Belgium, they were a valuable alternative to the Converse All Stars, relatively cheaper and quite frankly, tougher than their counterpart. Their robustness is explained by their construction, the CEBO canvas shoes are produced with a direct vulcanization process. Which means that the outsole and canvas upper are inserted into a metal mold, then a heated liquid rubber is injected under high pressure into the mold and envelopes sole and canvas upper to form a unified, inseparable shoe. The sneaker is made by hand and consists of only 100% natural products such as rubber and cotton. CEBO not only became a symbol among the youth movements, it also became an established value among tradespersons (roofers, electricians…) and Frisian handball players in some parts of Belgium. CEBO is an underrated classic genuine quality sneakers.