Hiroshi Fujiwara’s new concept store is located in the basement parking garage of the Sony Building in Tokyo, Japan.
The PARK-ing is a unique shopping experience and include some of Japan’s hottest brands. Distinctive collaborations and specially curated in-house products, including an eclectic choice of brands such as Nike, Puebco or retaW. Denim By is a collaboration between, Fujiwara’s design studio, Fragment and Shibuya based brand, Vanquish. And Poggy’s box represent the vision of United Arrows and Sons Creative Director, Motofumi “Poggy” Kogi.
The bare-bones space has a genuine raw feeling and is designed by Nobuo Araki, the architect already responsible for Fujiwara’s previous retail project; the POOL Aoyama.
Before entering down the basement, there’s a Bonjour Records pop-up store and Cafe de Rope serves artisanal coffee.